KATHMANDU, Sept 21: Coca-Cola has announced a new campaign 'Man Kholaun Coke Sanga', encouraging people to express their feelings to their beloved ones. Coca-Cola on Wednesday launched its new labels pack with 15 different customized messages for 15 most significant relationships in our lives.
"These labels were inserted in the place of the regular logo, out of respect for relationships and family during Dashain," a statement issued by the company said. "These packs provide an opportunity to share our feelings and express our inner feelings to our loved ones," Alok Kohli, Country Director of Coca-Cola Nepal, said in the statement.
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"Dashain, being the festival of blessings and togetherness, Coca-Cola wants to help its consumers connect with friends and family," he said, adding: "For the first time in the history of Coca-Cola in Nepal, we removed our traditional Coke labels this year and replaced them with relationships like Dai, Buwa….to pay respect to the unique relationships that influence each individuals' lives."
Puneet Varshney, Director of Bottler's Nepal Ltd, said that the company has launched 15 different relationships on Coca-Cola bottles at the same time to provide its consumers personalized ways to connect with their families and friends.
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